PSI Automation – Formerly Baccara Australia

ph | +61 3 9729 3250    e |

ph | +61 3 9729 3250   e |

About Us

For more than 30 years, we at PSI Automation (formerly Baccara Australia and Baccara Automation Control) have been supplying the highest quality valves and equipment to Industry throughout Australia, New Zealand, and the S.E. Asian Region through our comprehensive network of distributors and resellers.

We have extensive knowledge of a huge range of products including:

  • Solenoid Valves
  • Pressure and Vacuum Switches
  • Flow Switches and Flow Meters
  • Temperature Switches and Transducers
  • Level Controls
  • Gauges
  • and much more…

Who we are

We have a highly specialised team ready to help find the right product to suit your application


National Sales Manager

Over 45 years’ experience in the pneumatics industry including IMI Norgren, Honeywell, Melbourne Air & Hydraulics, Rexroth and owner of PSI Fluid Power.

Migrated with parents and two brothers from England in 1970, completing a fitter and turner apprenticeship at Julius Marlow shoe company (Florsheim shoes) in 1977

A family man married for over 40 years with three children. One of which Stephie is now working alongside him.


Technical Sales Engineer

Started with the company in 2020 with 45 years’ experience, 13 years in manufacturing and automating industrial valves, and 32 years selling industrial and process automation and control solutions across all industries.

Served a mechanical engineering/manufacturing apprenticeship with Saunders Valves in the UK and migrated to Australia in 1983 with his wife of less than 1 year. Has worked for Pipeline Supplies of Australia (now part of MRC Global), Ascomation Pty Ltd and IMI Norgren. Now married for 38 years with two adult daughters. Has known Blain since 1987 and Brian since 1988 and is happy to be now working for PSI to help its continued growth and success.


Internal Sales and Administration

New to the company in 2021, working from Monday to Thursday. With nearly 20 years in the industry at IMI Norgren in the Operations division, covering a range of roles. Having previously worked with Dave and Lee, she is now happy to be re-united with them in this company

Married for over 20 years with 2 children, 1 adult daughter and a teenage son, you’ll likely hear from Karen for day to day sales.


Internal Sales and Marketing

The newest member of the PSI Automation family

Lee has 10 years of industry experience at IMI Norgren in various roles from marketing to internal sales. Having previously worked with Dave and Karen, she is happy to be working along side them in her new team at PSI.

Migrated with her parents and younger brother from South Africa in 2008.

Now married for 6 years and mum to 2 gorgeous toddlers.


Administration Manager and Internal Sales

Cheryl has nearly 40 years’ experience as an Administrator, with over 17 years at a major bank as Administration Manager and Regional Executive’s Assistant.

She has been with PSI Fluid Power for 20 years as Administration Manager and Internal Sales, now bringing her vast administrative experience to PSI Automation. 

Married with three adult children who now have their own successful careers, Cheryl loves to spend her spare time exercising, sewing and spending time with her family.


Marketing and Web Development

Previously having a career in Conservation and Land Management, due to a number of hip conditions and several years of surgery/rehab, Stephie found herself working at PSI in an environment more suitable to her conditions.

Working casually doing fitting & turning, and admin since the age of 15, she has developed an extensive knowledge of the business and its operations.

Weekends are usually filled with camping, kayaking and exploring parks and gardens around the country.

PSI Automation formerly Baccara Australia

In partnership with…

PSI Fluid Power Pty Ltd

Specialising in supplying equipment and solutions to Australian companies since 1995

Sourcing only the highest quality products from a wide range of trusted manufacturers

If you’ve got a problem, we’ll find the solution